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  • 杨彦武

    教授、信息管理与数据科学系主任
  • 所属单位

    信息管理与数据科学系
  • 研究方向

    大数据驱动的决策、因果学习与推理、商业预测、搜索推荐系统、计算广告学。
  • 电  话

    电子邮件

    yangyanwu@hust.edu.cn

教育背景

博士:法国ENSAM大学(2006)

硕士:中国科学院(2003)

学士:西北大学(2000)

学术兼职/社会服务

Information Systems Frontiers, Associate Editor

Electronic Commerce Research, Associate Editor

Information Processing and Management, Editorial Board, Managing Guest editor

IEEE Intelligent Systems, Guest Editor

Journal of Finance and Data Science, Editorial Board

International Conference on Information Systems (2018), Associate Editor

讲授课程

《社会网络分析学》、《管理统计学》等。

科研项目

1、主持:国家自然科学基金面上项目——关键字竞价广告策略的多阶段联合优化研究,2017-2020

2、主持:国家自然科学基金面上项目——搜索竞价中关键字最优化策略研究,2013-2016

3、主持:国家自然科学基金面上项目——跨搜索引擎关键字竞价广告预算分配最优化策略研究,2011-2013

4、主持:国家科技部863专题项目——涉及空间语义的自适应人机交互关键技术,2008-2010

代表性文章

[1] Yang, Yanwu, Zhang, Chunjie, Zhao, Kang, & Wang, Qian, (2023). The shifting role of information processing and management in interdiscipline development: From a collection of tools to a crutch? Information Processing and Management, 60(4), 103388.

[2] Yang, Yanwu, &Li, Huiran, (2023). Keyword Decisions in Sponsored Search Advertising: A Literature Review and Research Agenda. Information Processing and Management, 60(1), 103142.

[3] Zhai, Panyu, Yang, Yanwu, & Zhang, Chunjie, (2023). Causality-based CTR prediction using graph neural networks. Information Processing & Management, 60(1), 103137. (Corresponding author)

[4] Xu, C., Zhang, C., Yang, Y., Yang, H., Bo, Y., Li, D., & Zhang, R. (2023). Accelerate adversarial training with loss guided propagation for robust image classification. Information Processing & Management, 60(1), 103143.

[5] Tang, Y., Wang, W., Yang, Y., Zhang, C., & Liu, J. (2023). Anchor-free temporal action localization via Progressive Boundary-aware Boosting. Information Processing & Management, 60(1), 103141.

[6] Yang, Yanwu, Feng, Baozhu, Salminen, Joni, and Jansen, Jim Bernard, (2022). Optimal Advertising for a Generalized Vidale-Wolfe Response Model. Electronic Commerce Research, 22(4): 1275–1305

[7] Yang, Yanwu, Zhao, Kang, Zeng, Daniel, and Jansen, Jim Bernard, (2022). Time-varying Effects of Search Engine Advertising on Sales--An Empirical Investigation in E-Commerce. Decision Support Systems, 163, 113843.

[8] Yang, Yanwu and Zhai, Panyu, (2022). Click-through rate prediction in online advertising: a literature review. Information Processing & Management, 59(2): 102853.

[9] Li, Huiran, & Yang, Yanwu*, (2022). Keyword Targeting Optimization in Sponsored Search Advertising: Combining Selection and Matching. Electronic Commerce Research and Applications, 56, 101209. (Corresponding author)

[10] Yang, Yanwu and Gao, (Lisa) Ting, (2021). The path to people’s responses to native advertising in social media: A perspective of self-presentational desire. Information & Management, 58(3): 103441.

[11] Zeng, Daniel, Liu, Yong, Yan, Ping, & Yang, Yanwu*, (2021). Location-Aware Real-time Recommender Systems for Brick-and-Mortar Retailers. INFORMS Journal on Computing, 33(4), 1608-1623. (Corresponding author) (管理顶级UTD-24)

[12] Yang, Yanwu, Feng, Baozhu, Zeng, Daniel, (2021). Learning Parameters for a Generalized Vidale-Wolfe Response Model with Flexible Ad Elasticity and Word-of-Mouth. IEEE Intelligent Systems, 36(5), 69-79.

[13] Li, Huiran, & Yang, Yanwu*, (2020). Optimal Keywords Grouping in Sponsored Search Advertising under Uncertain Environments. International Journal of Electronic Commerce, Vol. 24, No. 1, pp. 107-129, Spring 2020. (Corresponding author)

[14] Nie, H., Yang, Y.*, & Zeng, D., (2019). Keyword Generation for Sponsored Search Advertising: Balancing Coverage and Relevance. IEEE Intelligent Systems, 34(5), 14 - 24. (Corresponding author)

[15] Yang, Y., Jansen, B. J., Yang, Y. C., Guo, X., & Zeng, D., (2019). Keyword Optimization in Sponsored Search Advertising: A Multi-Level Computational Framework. IEEE Intelligent Systems, 34(1), 32 - 42.

[16] Yang, Y., Li, X., Zeng, D., & Jansen, B. J., (2018). Aggregate Effects of Advertising Decisions: A Complex Systems Look at Search Engine Advertising via an Experimental Study, Internet Research, 28(4), 1079-1102.

[17] Yang, Y., Yang, Y. C., Jansen, B. J., & Lalmas, M. (2017). Computational Advertising: A Paradigm Shift for Advertising and Marketing?. IEEE Intelligent Systems, 32(3), 3-6.

[18] Zeng, F., Tao, R., Yang, Y.*, & Xie, T. (2017). How social communications influence advertising perception and response in online communities?. Frontiers in psychology, 8, 1349. (Corresponding author)

[19] Ortiz-Cordova, A., Yang, Y. and Jansen, B. J. (2015) External to Internal Search: Associating Searching on Search Engines with Searching on Sites, Information Processing & Management, 2015, 51(5): 718-736.

[20] Yang, Y., Zeng, D., Yang, Y., & Zhang, J. (2015). Optimal budget allocation across search advertising markets. INFORMS Journal on Computing, 27(2), 285-300. (管理顶级UTD-24)

[21] Qi, J., Z. Chao, Y. Yang, (2014) Recommendations based on Social Relationships in Mobile Services, Systems Research and Behavioral Science, Vol. 31, No. 3, pp. 424–436, May/June 2014.

[22] Yang, Y., R. Qin, B.J. Jansen, J. Zhang, D. Zeng, (2014) Budget Planning for Coupled Campaigns in Sponsored Search Auctions, International Journal of Electronic Commerce, Vol. 18, No. 3, pp. 39–66, Spring 2014.

[23] Zhang, J., Y. Yang*, X. Li, R. Qin, D. Zeng, (2014) Dynamic Dual Adjustment of Daily Budgets and Bids in Search Auctions, Decision Support Systems, 57: 105-114, January 2014. (Corresponding author)

[24] Yang, Y., J. Zhang, R. Qin, J. Li, B. Liu, Z. Liu (2013). Budget Optimization Strategies in Uncertain Environments of Search Auctions: A Preliminary Investigation. IEEE Transactions on Services Computing, 6 (2): 168-176, April-June 2013. (SCI)

[25] Yang, Y., J. Zhang, R. Qin, J. Li, F. Wang, W. Qi (2012). A Budget optimization framework for search advertisements across markets, IEEE Transactions on Systems, Man, and Cybernetics. Part A: Systems and Humans, 42(5): 1141-1151 (2012).

[26] Yang, Y., Personalized search strategy for spatial information on the Web, IEEE Intelligent Systems, 27(1): 12-20 (2012).

[27] Xiarong Li, Daniel D. Zeng, Yong Liu, Yanwu Yang, Click Fraud and the Adverse Effects of Competition, IEEE Intelligent Systems, vol. 26, no. 6, pp. 31-39, Nov./Dec. 2011.

[28] Yang, Y., C. Claramunt, M.-A. Aufaure, User-centric Similarity and Proximity Measures for Spatial Personalization, International Journal of Data Warehousing and Mining, 6(2):59-78, 2010.

[29] Xia, F., Yang, Y., F. Li, J. Wang, A Closed-Form Reduction of Multi-class Cost-Sensitive Learning to Weighted Multi-class Learning, Pattern Recognition, Vol.42, No.7, 2009:1572-1581.

[30] Xia, F., W. Zhang, F. Li and Y. Yang, Ranking with Decision Tree, Knowledge and Information Systems, vol.17, no. 3, pp.381-395, 2008.

[31] Xia, F., L. Zhou, Y. Yang and W. Zhang, Ordinal Regression as Multiclass Classification. The Internal Journal of Intelligent Control System, Vol. 12 (3), Sep 2007, 230-238.

[32] Yang, Y. and Claramunt, C., 2003, A process-based multi-representation of gradual changes, Journal of Geographical Decision Analysis, 7 (1), 1-13.

[33] 混合智能管理系统理论与方法研究, 管理科学学报, 2021, 8(24): 10-17.

[34] 机器行为与人机协同决策理论和方法, 管理科学, 2021, 6(34): 55-59.

[35] 杨彦武, 郭迅华, 曾大军,张杰, 秦蕊,搜索竞价中关键字最优化策略. 信息系统学报,12: 9-23.

[36] 杨彦武, 王飞跃, 曾大军, 秦蕊, 李娟娟, 张杰. 跨搜索引擎关键字竞价广告预算分配策略. 科技导报, 29(04):18-24, 2011.

著作(教材)

1、Budget constraints and optimization in sponsored search auctions, 2013. Academic Press; 1 edition, ISBN-10: 0123970393, ISBN-13: 978-0123970398 Yang, Y., F. Wang.(专著)

2、理解赞助搜索广告:关键字广告的核心要素,2018,机械工业出版社,杨彦武(译著)

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